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Duration : 0:0:40

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This webcast is for executives and professionals working in “traditional” (non-Internet native) business trying to take advantage of new trends. We’ll explore the underlying organizing principles and success factors in building and executing a Social Web strategy, specifically:

* New ways of listening
* A focus on relationship building
* Creating “Open” strategies

Duration : 1:1:5

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In the first part of this article, we looked at how you can use your knowledge to promote your website and your product in the Web 2.0 world. We also looked at the first steps in using the social networking websites. Here, we take a closer look at some of these and other Web 2.0 promotion strategies.

If you read the first part of this guide you should have an account set up with FaceBook and MySpace. When you approach these websites, think of it like moving to a new town. Basically, you are joining a new community so you want to make friends, develop business relationships and get involved in groups and activities that interest you. So, every week try to make one or two more friends on each of the social networking websites you create an account on. Also get involved in groups and soon you should be meeting more and more people. You can promote your product by sending updates to all your contacts.

Making the news

Now we are going to have a look at another kind of Web 2.0 website, the social bookmarking website. You will undoubtedly already come across a few of these on the web. Digg, StumbleUpon, Reddit and Delicious all fall into this category. These websites allow users to rate the content so popular content gets to the front page while unpopular content gets voted into obscurity.

Duration : 0:5:30

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Web Search Strategies in Plain English

Duration : 0:2:51

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Discussing what you need to think about to help you create a more successful web marketing strategy.

Duration : 0:6:41

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